Intermediate to Advanced Analytics & Tagging Workshop

This is a video recording of the Delta Growth team's two day, online analytics & tagging workshop. It's a 9 hour training where we'll level you up in Google Analytics, Google Tag Manager, pixel tracking, planning and maintaining a tagging project. Understand valuable business insights opportunities and how to track them with access to bleeding edge tools.

Presenter

My name is Troy Fawkes and I'm a co-founder at Delta Growth. I'm reasonably well-known for SEO, CRO and advanced GTM/Analytics solutions and innovations for all sizes of business. I've taught both SEO and GTM/Analytics/Data Studio classes and workshops, and have written extensively on each subject.

Prerequisites

You should have a basic understanding of both Google Analytics & Google Tag Manager. This includes:

• Knowing how to create custom reports.
• A vague understanding of custom segments.
• Knowing how to install the GTM snippet on a website.
• Experience poking around GTM containers.
• A vague understanding of the dataLayer.

I'd highly recommend reading up on all of these subjects before watching this video so that we can establish them all concretely together, expand on them, and create a library of flexible solutions.

Outcomes

You'll learn:

• How to re-imagine GA, GTM and third party tags in a simple, effective way.
• How to solve real marketing problems including basic and advanced tracking (like eCommerce, custom dimensions), to work-arounds, segmentation and leveraging audiences for search and social ads.
• How to set up advanced attribution between GA, CRM and marketing automation platforms
• How to identify, prioritize and track CPA & ROAS effectively.
• How to identify and resolve common cases of lost attribution and tricky QA scenarios.

You'll get various tools including:

• A growing sandbox environment.
• GTM container imports.

Schedule

Day 1:

• Reintroduction to GTM
• Q&A, Discussion
• Reintroduction to GA
• Q&A, Discussion
• Real examples of GTM & GA
• Enhanced eCommerce Tracking & QA
• Unstructured Q&A

Day 2

• Advanced dataLayer & Variables
• Q&A, Discussion
• Valuable Custom Dimensions & Segments
• Q&A, Discussion
• Third Party Pixel Tracking
• Real Life Workarounds
• Unstructured Q&A